Notice the Reckless: Gear for the Journey, Made by Women
We're proud to welcome Notice the Reckless to Pacific Boarder, a new, women-led brand built on movement, exploration, and having fun along the way. Designed for women by women, Notice the Reckless embodies an adventurous spirit that doesn't take itself too seriously. The brand believes that life is an endless journey, and every day whether planned or spontaneous, offers the chance for a new experience. Their mission is simple: create high-quality clothing that shows up wherever curiosity takes you.
Built for Adventure, Designed to Move
Notice the Reckless creates apparel meant to travel from surf trips to mountain trails, from snowy mornings to salty afternoons. The designs balance function, comfort, and personality, giving you pieces that feel just as good worn hard as they do style casually. This is gear for chasing waves, carving fresh powder, road-tripping into the unknown, or simply stepping outside routine and saying yes to whatever comes next. It’s adventurous, playful, and refreshingly real, because exploration doesn’t have to be perfect to be meaningful.
Featured Notice the Reckless Styles at Pacific Boarder
Leading the launch at Pacific Boarder are standout pieces that capture the brand’s spirit:
A relaxed, easy-going shirt with vintage surf-club energy. The acid-wash finish adds character, making it perfect for post-session hangs or laid-back everyday wear.
Designed for movement and versatility, the Castaway Short is equally at home on trails, road trips, or warm-weather adventures. Functional, flattering, and ready for action.
Part shirt, part jacket, it's perfect for cool mornings, post-surf hangs, or layering up when the weather can't quiet make up its mind. The soft lilac colour keeps it fun and light, while the relaxed fit stays true to the brand's adventurous, not-too-serious attitude. Like everything from Notice the Reckless, it's made by women, for women, and designed to move with you wherever the day decides to go.
Why Notice the Reckless Belongs at Pacific Boarder
Notice the Reckless fits seamlessly into the Pacific Boarder ethos: authentic brands, real stories, and gear that supports an active, exploratory lifestyle. With its women-first approach, adventurous mindset, and focus on quality, the brand offers something genuinely empowering, clothing that supports movement instead of limiting it. It’s about embracing the uncertainty, laughing along the way, and being equipped for wherever the journey leads.
Discover Notice the Reckless, now available at Pacific Boarder, and gear up for the next adventure – planner or not.
