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A New Perspective on Performance Apparel

A New Perspective on Performance Apparel

Performance apparel is no longer just for the gym, it's a lifestyle. Discover how modern designs blend technical innovation with everyday style, offering versatile pieces built to move with you and elevate how you feel, wherever the day takes you.

May 20, 2026 — Gladys Zapa
Florence Marine X: Built for the Elements, Designed to Perform

Florence Marine X: Built for the Elements, Designed to Perform

Florence Marine X is built for life in the elements. Founded by elite pro surfer John John Florence, the brand delivers utilitarian performance gear designed for modern sport conditions - where wind, water, and movement are constant. From sun-protective layers to durable surf-ready essentials, every piece is stripped back, purpose-driven, and tested in real-world conditions. Florence Marine X is gear that performs when it counts, made for those who live and train outdoors every day. 

April 28, 2026 — Gladys Zapa
Notice the Reckless: Gear for the Journey, Made by Women

Notice the Reckless: Gear for the Journey, Made by Women

Notice the Reckless is made for women who chase adventure without taking life too seriously. Designed by women, for women, the brand blends fun, function, and freedom into gear built for the journey ahead—whether that’s chasing waves, exploring the mountains, or escaping the everyday. Comfortable, adventurous, and ready for whatever’s next, Notice the Reckless is about saying yes to the moment and wearing what moves with you.
April 21, 2026 — Gladys Zapa
Woodbird: A New Flavour at Pacific Boarder

Woodbird: A New Flavour at Pacific Boarder

Woodbird is Culture Wear—global, effortless, and unapologetically mixed. Born from the fusion of Scandinavian minimalism and Hong Kong street expression, Woodbird treats clothing like a fusion kitchen: no rules, no menu, just good taste. Designed to be worn, layered, and lived in, each piece carries subtle edge and cultural seasoning for whatever you’re doing. New to Pacific Boarder, Woodbird brings international street energy with an easy, everyday feel.
April 14, 2026 — Gladys Zapa

Winter Update

Step On into the Future - Burton's Revolutionary System Expands!

Step On into the Future - Burton's Revolutionary System Expands!

Tired of fumbling with straps? The Burton Step On system is back and better than ever! Explore the new Highshot and Waverange boots, featuring advanced BOA fit systems, and pair them with the legendary Cartel X EST and Lexa EST bindings. Experience the ultimate fusion of convenience and pro-level control this season.

October 17, 2025 — Gladys Zapa
Six Boards, Twelve Graphics: New Burton Snowboards Land at Pacific Boarder

Six Boards, Twelve Graphics: New Burton Snowboards Land at Pacific Boarder

The air is getting crisper, and that means one thing: new gear season is officially ON! Here at Pacific Boarder, we're beyond stoked to peel back the curtain on the...
October 17, 2025 — Gladys Zapa
Snowboard Buying Guide: How To Choose The Right Snowboard - Pacific Boarder

Snowboard Buying Guide: How To Choose The Right Snowboard

Snowboard Sizing Chart Get the right size and fit for your needs With the array of snowboard shapes and profiles available nowadays, it can be hard to make a sound...
January 26, 2022 — Carlos Strachan