News

Firewire has officially landed at Pacific Boarder. Known for industry-leading innovation, cutting-edge construction technologies, and a commitment to sustainability, Firewire continues to redefine what surfers can expect from their equipment. Discover the boards changing the way people surf.

Since 1969, Rip Curl has been driven by "The Search" a constant pursuit of waves, adventure, and freedom. Built for real surf conditions and life on the move, Rip Curl continues to deliver performance-driven gear that keeps you exploring, wherever the journey takes you. 

Florence Marine X is built for life in the elements. Founded by elite pro surfer John John Florence, the brand delivers utilitarian performance gear designed for modern sport conditions - where wind, water, and movement are constant. From sun-protective layers to durable surf-ready essentials, every piece is stripped back, purpose-driven, and tested in real-world conditions. Florence Marine X is gear that performs when it counts, made for those who live and train outdoors every day. 

Spring is one of the most exciting times to surf in British Columbia. With longer days, lighter winds, and cleaner conditions, many surfers dust off their boards and return to...