News
Florence Marine X: Built for the Elements, Designed to Perform
Florence Marine X is built for life in the elements. Founded by elite pro surfer John John Florence, the brand delivers utilitarian performance gear designed for modern sport conditions - where wind, water, and movement are constant. From sun-protective layers to durable surf-ready essentials, every piece is stripped back, purpose-driven, and tested in real-world conditions. Florence Marine X is gear that performs when it counts, made for those who live and train outdoors every day.
Spring Surfing in BC: Warmer Weather, Still Cold Water
Winter Update
Step On into the Future - Burton's Revolutionary System Expands!
Tired of fumbling with straps? The Burton Step On system is back and better than ever! Explore the new Highshot and Waverange boots, featuring advanced BOA fit systems, and pair them with the legendary Cartel X EST and Lexa EST bindings. Experience the ultimate fusion of convenience and pro-level control this season.
Six Boards, Twelve Graphics: New Burton Snowboards Land at Pacific Boarder
