Ride x Akomplice Psychocandy Snowboard

We’re not perfect.  Running a Snowboard business is hard. It’s a series of compromises to get anything done. We’ve done some dumb things over the years but that doesn’t mean we can’t be better. Today it should be clear to all snowboarders that if we don’t start making changes in how we live there won’t be snow for us to chase. The climate is changing, and we can do better. The snowboarding lifestyle isn’t ecofriendly. It never has been. We’ve got to get to the mountains on a planes/trains/automobiles. Chairlifts need energy. Houses need heat. The products we make use resources, create waste, and require transportation. There is an environmental cost to everything humans do. We can never eliminate that, but we can do better. We can create less waste, use less resources, build longer lasting products and work with people on the front lines of this battle to learn and change what we’ve been doing.

We admire Akomplice and what they’ve done to run a sustainable business, so we partnered with them to make this limited edition Psychocandy. Their graphics help draw attention to the simple fact that we can all be a little bit better stewards of the earth. Regardless of your political or social stance on climate change, we can all agree that we can use less resources and build better products while still living and experiencing the world.

We built the board; Akomplice did the graphics. We hope this helps draw attention to the work that Akomplice has been doing, and it gives us the chance to talk about what we are doing.

We’re not perfect, but we’re getting better.

We are partnering with Akomplice to help the Arhuaco indigenous tribe in Columbia protect their land from deforestation and development.